Will's Books
Combining award-winning investigative journalism with immersive, narrative nonfiction, Will's book-length work breaks traditional media boundaries and audiences. His books received international acclaim and translation, with speaking tours in the United States, Germany, Austria, Switzerland, Spain, Australia, and New Zealand.
Green Is the New Red: An Insider's Account of a Social Movement Under Siege
“Part history, part action thriller and courtroom drama, part memoir, Green Is the New Red plunges us into the wild, unruly, and entirely inspirational world of extreme environmental activism. Will Potter, participant-observer and partisan-reporter, is the perfect guide… Green Is the New Red is an indispensable book that will change the way we think about commitment, the limits of protest, and the possibility of radical change.” — Bill Ayers
Little Red Barns
Will’s upcoming book project is called Little Red Barns: Factory farms, fascism, and other stories. This project began as a study of modern animal agriculture, particularly the environmental impact of factory farms. Along the way it delved into censorship laws, drones, run-ins with police, ecological collapse, white supremacists, pandemics, and authoritarianism. What began as a Kickstarter-funded exposé of environmental pollution kept changing every time it felt close to completion. It finally arrived at some of the oldest, most pervasive and most powerful lies human beings have ever told.