Work With Will.

We can’t make a better world if we’re only talking to like-minded people. Will’s work pushes traditional media boundaries to “meet people where they stand”—from elite universities to community churches, conservative radio to punk records. Learn more about how Will is making an impact by communicating complex stories for diverse audiences.

Speaking

Will has presented his work at more than 200 universities and international forums, ranging from the European Union to Sundance Film Festival and community churches and punk shows.


He has presented his work at more than 300
universities and international forums, including:


 Featured in the world's top media publications

Media

Print and Online


Reuters
Far-right protests leave U.S. cities scrambling to balance safety, free speech

HuffPost
Environmentalists Say They’re Averting Climate Disaster. Conservatives Say It’s Terrorism.

Washington Post
As Eco-terrorism Wanes, Governments still Target Activist Groups

Inverse
The FBI Only Has Itself to Blame for Creating a Will Potter

New Republic
What Big Food Doesn’t Want You to Know

Salon
Facebook’s latest data breach reveals Silicon Valley’s fortunes are built on pilfering privacy

TV


History Channel
America’s Secret Prisons

TED Live
Standing Rock Protests

Democracy Now
Sea World Employee Infiltrated Animal Rights Group

TED Live
How to Protect Your Data

Pivot
A Journalist Is Exposing How the FBI Targets Animal Activists as ‘Terrorists

Al Jazeera
Terrorism: Used or Abused?

Radio & Podcasts


NPR On the Media
States Consider Ag-Gag Bills

Radio Islam
America’s Secret Prisons

Radio New Zealand
Global Surveillance

KALW
How Can We Protect Environmentalists From Being Killed?

NPR’s Radio West
Who Protects Farm Animals?

ABC National
Animal Rights Activism & The Law


A frequent media commentator
on
critical topics.

The Power of Dissent

Lessons from the fringe movements who have achieved mainstream success

Storytelling
& Public Engagement

New possibilities for digital storytelling and communicating complex narratives for diverse audiences

Big Ag’s Dirty Secrets

Factory farming’s toll on animals, workers, and the environment

Privacy and security

Practical training for journalists, activists, and organizations

Manufacturing Terrorism

The FBI's surveillance, harassment, and production of domestic terrorists

Animal Enterprise Terrorism

How corporations and government worked to brand and prosecute non-violent protesters as terrorists

Moving Beyond Differences

How to individuals and organizations can find common ground for the public good

Criminalizing Activism

Political panic, from McCarthyism to “eco-terrorism,” and how we can stop repeating history

 
 

 Writing


"Part history, part action thriller and courtroom drama, part memoir, Green is the New Red plunges us into the wild, unruly, and entirely inspirational world of extreme environmental activism. Will Potter, participant-observer and partisan-reporter, is the perfect guide, unpacking with wit and skill the most elusive concepts—his discussion of ‘terrorism’ as myth and symbol is the finest I’ve ever read. Green is the New Red is an indispensable book that will change the way we think about commitment, the limits of protest, and the possibility of radical change.”

- Bill Ayers

 Will’s reporting and commentary have appeared in a wide range of publications, internationally


CNN
“Exposing Animal Cruelty Is Not a Crime”

TED
“The real divide in the US isn’t red vs. blue”

VICE
“Prisoner Sent to Solitary for Having "Copious Amounts of Anarchist Publications”

Foreign Policy
“When an Activist Falls in the Forest, Does it Make a Sound?”— Quote Source

WIRED
“Hold Factory Farms to Account, With Drones”

Denver Law Review
“Sentinel Species...civil liberties in Trump’s America”

Mother Jones
“Meet the Punk Rocker Who Can Liberate Your FBI File”— Quote Source

Mashable
“Why None of the NSA's Ideas Are Worth Spreading”— Quote Source


 Awards and Honors

Society of Professional Journalists, Mark of Excellence Award
Project Censored awards for “outstanding investigative journalism”
First journalist to be selected a TED Fellow
Knight-Wallace Fellow in Law Reporting
Twice nominated for “Golden Apple” teaching award
First Senior Academic Innovation Fellow, University of Michigan
Press Action “blogger of the year”
Grants from Scripps Howard, Press Club of Dallas, and others